Snacking is no longer just about taste—texture has become a key driver of consumer enjoyment. From crispy to chewy, today’s snack innovations are all about sensory experiences that make every bite more exciting.
The Rise of Texture in Snacking
According to Mintel’s latest research, texture plays a crucial role in consumer snack preferences:
🔸 33% of Chinese consumers prefer chewy snacks for an afternoon treat.
🔸 28% opt for crispy textures, adding crunch to their snacking routine.
This shift highlights the growing demand for multi-textural experiences, where snacks combine crunch, chewiness, and softness to keep consumers engaged.
Why Texture Matters in Snacking
A snack’s texture influences how we perceive flavor, satiety, and indulgence. The right texture can:
✅ Enhance enjoyment – A mix of crunch and chewiness keeps eating fun and satisfying.
✅ Influence purchasing decisions – Consumers actively seek out snacks that offer a new sensory twist.
✅ Differentiate products – Unique textures set brands apart in a competitive market.
From crispy chips to chewy fruit bites, the possibilities are endless for brands looking to capitalize on this trend.
Innovative Snack Formats on the Rise
As snack textures evolve, new formats are gaining popularity:
🥜 Bites & Balls – Combining chewy and crunchy elements for a balanced mouthfeel.
🍪 Layered Snacks – Textural contrast, such as a crispy shell with a soft center, is trending.
🍫 Coated & Filled Snacks – Think crispy wafers with smooth fillings for a multi-sensory bite.
Consumers love unexpected textures that make every bite an adventure!
How GroupG Can Elevate Your Snack Innovations
At GroupG, we help brands craft next-generation snacks by offering:
🌱 Premium Flavors & Natural Ingredients – Elevate taste while ensuring clean-label formulations.
🔬 Custom Solutions for Diverse Textures – From light and airy to dense and chewy, we tailor ingredients to achieve the perfect texture.
🚀 Trend-Driven Innovation – Stay ahead of the market with snack concepts designed for the future.
Whether you're developing crispy, chewy, or layered snacks, GroupG’s expertise in flavors, textures, and functional ingredients can help you create products that captivate consumers.
Revolutionize Your Snack Offerings with GroupG!
Ready to bring innovative textures to your snack portfolio? Partner with GroupG for cutting-edge solutions that excite and inspire.
👉 Contact us today to explore how we can shape the future of snacking together!
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